Counterfeit products represent 0.4% of the Brazilian cigarette market

Although a minority, illegal cigarettes market in Brazil is also made up of counterfeit goods - are estimated to represent 0.4%¹ of the total. The relatively low incidence, however, does not diminish the risk in relation to its consumption, nor the concern of BAT Brasil to fight it, as it represents a risk to consumers and the image of brands.

In general, counterfeit cigarettes sold in Brazil are produced in underground plants within the country. Packages try to reproduce large national brands, widely known by the market, like Derby.

As in cases of smuggling, counterfeit goods do not pass through certain regulatory control by the National Health Surveillance Agency (Anvisa) for legal cigarettes. Therefore, they may have levels above the established limits and other elements not allowed in its composition.

There are, however, forms of identifying a counterfeit cigarette. One of them is concerned to the tax stamp developed by the Mint of Brazil and distributed by the Internal Revenue Service to manufacturers and importers for tracking and control of formal products throughout the national territory (see next how to identify it in the cigarette portfolio).

In the pack version, the portfolios are also identified externally by the use of tax seal in the top, and the impression of BAT Brasil logo as factory mark on the side face.

Characteristics of the tax seal

In the box type packages, labels are always on the right side of the portfolio, with the exception of nano versions, which are sealed on the right front. In the packet type packages, the seals are applied vertically on the top of the package. They are made in paper money and change color as the product origin: if national, the label is green combined with brown and if foreign (imported product) the label is red combined with blue.

¹ Source: Pack Swap IBOPE 2015