Pioneer, a joint venture with the Cuban government is leading the local premium market
Willing to invest in new markets, BAT Brasil joined the Cuban state Tabacuba in 1995 to form the Brascuba Cigarrillos SA, first joint venture in the Caribbean country in the industrial area with a foreign partner. The company is focused on production and exportation of cigarettes, being a leader in premium domestic market with 23% share.
Brascuba is a strategic long-term investment of BAT Brasil. The company seeks more quality and innovation to ensure sustainable business growth. For that, it unites control standards of BAT group to the Cuban tradition of producing one of the best tobacco in the world.
The pioneering spirit is the essence of Brascuba. The company took important innovations to the Cuban market as high quality filters and the first flavored products. Also, it has contributed to the introduction of advanced technologies already used by BAT Brasil in Brazil.
This movement was further strengthened in 2015, the year in which Brascuba completed two decades. BAT Brasil sent to the company last generation machinery and reinforced the training of Cuban employees, who came to Brazil to improve their expertise in the business.
In the external environment, the year 2015 was marked by the resumption of diplomatic relations between Cuba and the United States, which should favour the performance of Brascuba in the Caribbean country. The reopening process should accelerate the expansion of the company, which already exceeds the number of 500 employees.