Production model is a tradition and main pillar of tobacco production in Brazil
BAT Brasil recognizes the family farming as the main pillar of tobacco production in Brazil. Aware of the value that it has for any business, the company increasingly invests in initiatives that offer farmers better and more sustainable working conditions and life.
The first major initiative of BAT Brasil to enhance family farming was made in 1918 when the company created the Integrated System of Tobacco Production (ITPS). Enhanced over the years, the model of technical and commercial partnership ensures the integrated producer inputs, seeds, technical training and sale of his/her entire crop.
Since then, BAT Brasil works on several fronts to make the activity even more attractive for producers of tobacco. The company encourages actions that increase the sustainability of the property and business, such as the optimization of natural resources and productive diversification, as tobacco is a seasonal crop.
In addition to its various initiatives, BAT Brasil has a close relationship between integrated producer and agricultural advisor. The representative of the company must be a true partner of the farmer and his family, going beyond his role to train and instruct.
Another concern of BAT Brasil is about the future of tobacco production. Historically, tobacco cultivation is linked to a family activity on small farms that have been passed down for generations. However, the exodus of the youth of the field to the city is jeopardizing this tradition.
BAT Brasil has been trying to show to young people in the field that tobacco production provides solid opportunities as a business. To this end, the company, through Instituto Souza Cruz, has developed programs oriented to both educational training, and for the strengthening of the identity of rural youth.