An adult decision

Public of BAT Brasil products is formed by adults aware of the risks associated to smoking

BAT Brasil products are intended for adults who, aware of the health risks associated to cigarettes,, decided to become smokers. This is the audience of all communication activities and the company's marketing, following the International Marketing Principles  adopted by companies in the BAT Group worldwide.

The health risks associated with tobacco consumption are widely disseminated for decades, mainly by the media, the medical community and the state itself.

Aware that people outside of its target audience are likely to consume their products, BAT Brasil also conducts awareness efforts with retailers to combat the sale of cigarettes to people under 18, as required by Brazilian law.